About Us

Self-help author and certified spiritual life coach   Victoria Moran once said in her New York Times   bestseller, Lit From Within, Tending  Your Soul for   Beauty. “If you celebrate your differentness, the   world will too. It believes exactly what you tell it  through the words you use to describe yourself, the   actions you take to care for yourself, and the choices   you make to express yourself. Tell the world you are a one of a kind creation who came here to experience wonder and spread joy”.

Her compelling words spoke to me, particularly because we are often taught in society that being different is a negative thing. To stand alone in philosophy, style, perception and ideology is a far more difficult choice, choosing to socially conform seems like the more beneficial decision.  This decision plagued me at an early age; I've always had a “rebellious” spirit.  Never satisfied with being ordinary and socially accommodating, I decided I would rather challenge than to conform.  Always considering myself “a little left of center”, I knew the perils of being different very well.  That’s why to my surprise when I read Victoria Moran words urging us to “celebrate differentness”, I knew that my wayward thinking was indeed valid. The concept of accepting that we are one of a kind creations who have a uniqueness that deserves to be seen, was one that I could definitely identify with.  This was exactly my philosophy when starting my company YOUnique BYOUtique. Our motto is simple “You B You”. 

 I envisioned a lifestyle brand that would promote self esteem, social awareness and individuality through various artistic mediums.  I believe art is the language of the soul, our creativity allows us to speak that language boldly.  YOUnique BYOUtique focuses on “wearable art”, hand crafted pieces that are designed to express your unique personality, and innate individuality.  My company is not about conforming but rather confidently and unapologetically stating to the world through fashion that “I Am Uniquely Me”, never to duplicate or be duplicated, I stand alone proudly, acknowledging my voice, my contribution, and my worth in the world.  Such a bold proclamation, but I know that I am not alone in my philosophy.  This is why YOUnique BYOUtique is more than just a brand, it’s a movement. A movement intended to call upon unique souls who are ready to step out of the pack of conformity into the brave world of individuality.